Calais Gets Blown Away

[Bluehoon]

Wow! I am impressed, that is explosive, powerful hard hitting advertising.

Well done Ford! Hopefull we see the car advice review of the G6ET (and Calais's annialation) come through too....

[5.4 GT]

Well done Ford Australia Marketing! Your starting to redeem yourself.

[tapeworm]

sick of seeing Holdens coming last in its various segment comparo's yet mainting an awesome rep. with the general public and outselling everyone else despite being the dud in many cases.
the accord is hideous btw.

[FalconXR6]

Originally Posted by tapeworm

sick of seeing Holdens coming last in its various segment comparo's yet mainting an awesome rep. with the general public and outselling everyone else despite being the dud in many cases.
the accord is hideous btw.

Exactly !!!
This is what annoys me most of all.
Poor people making poor purchasing decisions !!!

The evidence is all around us that there is much better metal for the money.
MUCH better.

[spvd02]

Well done to Ford marketing. You were handed a golden opportunity for marketing and used it well!

[phillyc]

Originally Posted by spvd02

Well done to Ford marketing. You were handed a golden opportunity for marketing and used it well!

Yep, and by quoting Drive will help to appease the honcho's there too. Which in turn might help them pull Gover a little closer to being 2 eyed.

For those that are happy with Ford's advert, contact them. It DOES get noticed.

Now, to "Car Advice tested 6 large cars.
Sixth Place – Holden Commodore Calais V-Series V6 (SIDI)
Fifth Place – Toyota Aurion Presara
Fourth Place – Honda Accord Luxury V6
Third Place – Skoda Superb Elegance V6
Second Place – Nissan Maxima Ti
First Place – Ford Falcon G6E Turbo

You will not find anything that matches it in terms of performance, luxury and space."

[Chilliman]

I had to pinch myself when I saw the ad in today's West Australian - I think I'm going to like this more confident, assertive Ford :

[FERG_51]

Looks like they have grown some balls. I love it :

[merlin]

What a great ad. THey really need to get the message out there and this was a good start - should be extended to t.v.

[Rodp]

Originally Posted by Swordsman88

If a buyer truly wants 'this car', be it Ford or otherwise, they will usually find a means to wait (provided its not economically/practically impossible). Also, if they are serious about buying a new vehicle, then a bit of 'research' earlier on in the piece might have solved the problem (deposit down early...pay the rest when the car rocks up). While i realise sometimes people need a car sooner rather than later, and we are a 'i want it now' materialistic society to boot, sometimes a bit of forward thinking is required. Honeslty if you are going to be keeping a car for years what is a few months to get the right one? Particularly if it is your private vehicle. I don't have much confidence in Ford supply mob because they have done this numerous times before, but in the current climate you'd rather a company took this cautious approach then get caught with their proverbial pants down.

I waited 2 months. :P

However, I turn and burn my cars - partly for tax, partly because I get bored with them. I'm 1.5 years into owning my R32 and I'm poking around car yards for potential next cars. I'm figuring another year when the pre-programmed part of my brain goes flick and I'll want my new car yesterday.

When I bought my XR8, I went to work as normal, between jobs decided to go window shopping at a Ford dealer while I waited for the appointment time and drove home in my brand new car that night. I had absolutely no intention of getting a new car when I left home that morning but that's just how things go.

People are prepared to wait for a vehicle, that's fine. There are people like me that don't find a vehicle more desirable because the absolute earliest you'll be able to own one is 6 months from now. That was my point, not that it's silly to wait. Having to wait at least 6 months for a local car that's been out for a year makes it less desirable to me.

[Rodp]

Originally Posted by Joe5619

I guess everyone is different, but I don't buy new cars much (maybe evey 7-8 years, if I'm lucky) & i'd wait 6 months for the car I wanted regardless of what make it was.. Driving around in choice #3 for 7-8 years doesn't sound like fun to me..

Wow.

I don't think I could even keep a child for that long. :

[Smoke Pursuit]

Originally Posted by Polyal

I agree but you have to try something, Ford have always had the better product but hasn't had sales success since the end of the EL (before the VT came in).

I dont think there is to much malicious in stating some facts.

Something I have noticed in business is that the vast majority of the time the nice guy finishes last. Unfortunately. So you need some mongrel now and then if you want to balance it.

The AU was not a better product...

It was a better built car but as far as looks, options, power (V8) and look at me factors it lacked big time..

The AU is partly to blame why ford still struggles on sales...

[Watto_Cobra]

It's about time the gloves came off a bit. :

I've been hoping for something like this since the "diesel Captiva more economical than Territory" ads.

[phillyc]

Originally Posted by Watto_Cobra

It's about time the gloves came off a bit. :

I've been hoping for something like this since the "diesel Captiva more economical than Territory" ads.

Yep. GMH opened that can of worms. So, now it's bitten them back on a vehicle which sells 3x the volume for them, compared to the vehicle they were spruiking.

[ltd]

Only just saw the ad today; brilliant move by Ford.