Ford Sales Reach New Territory

RPO83 · 06-01-2005, 12:35 PM

Record sales of Territory and Fiesta and continued strong Falcon sales during December contributed to Ford Australia celebrating the end of 2004 with 135,172 retails - its best total sales result since 1995.

This resulted in a total year market share of 14.2%, up 0.3pts over the prior year. This represented Ford's second year in a row of market share growth.

December sales of 12,436 vehicles gave the company its equal highest monthly market share for 2004 at 15.7%, an increase of 2.0 percentage points over December 2003.

"2004 was a fantastic year for Ford Australia," said Ford Australia President, Tom Gorman.

"Our strong sales increased our market share even further over 2003, within a rapidly growing vehicle market.

"Territory and Fiesta have been particularly successful. In only eight months on sale, Territory has sold 13,583 vehicles - 2,184 of them in December - taking out the title of Top Selling SUV six months in a row along the way.

"Fiesta reached a monthly high in December, with 481 vehicles sold, which brought its yearly total to 3,930. When you combine these sales figures with Australia's Best Car Awards for Territory, Fiesta and Falcon, and the Courier Mail Car of the Year Award for Territory, it's obvious that these are the right vehicles in the market at the right time," said Gorman.

Falcon passenger finished the year with strong December sales of 5,608, bringing the yearly total to 65,384 vehicles.

"Importantly for our business here in Australia, we sold a total of 101,279 locally produced vehicles during 2004," said Gorman.

"This is the highest number of locally produced sales in Ford Australia's history and is 5.7% more than during 2003."

Focus also finished 2004 on a high, achieving a December record of 1,032 sales, bringing its yearly sales figures to a record high of 12,565.

Other vehicles in the Ford range also had a strong finish to the year. Courier had its best total sales result on record, with 7,077 vehicles sold, while Falcon Ute (20,123 vehicles) and Escape (3,252 vehicles), achieved their second best total sales results on record.

Casper · 06-01-2005, 12:39 PM

Good to see. And even better to see the Focus is now selling much better. I've noticed a lot of them around lately too.

As for Terri's, they are EVERYWHERE and I love it.

XR Martin · 06-01-2005, 12:48 PM

Other than the Focus, is there an other new cars being released this year?
Im still waiting on a RTV Territory

:

06-01-2005, 12:48 PM

Yes all good news, although Escape needs to pick up the pace alittle.

I wonder how FPV went for the year especially compared to 2003.

rodderz · 06-01-2005, 01:48 PM

Everyone that i've talked to about territories, love them. They are everywhere and they are selling strongly.

This year should be popular for them too...wonder if there will be a new terri model coming out...say later in the year?..... :Up_to_som

:

Dez · 06-01-2005, 01:56 PM

good news...

the territorys are every where...but they're so good looking! keep it up Ford. :jab:

FNQracing · 06-01-2005, 06:01 PM

I hear from a number of sources that Territory sales are eating into Falcon sales, which is hardly surprising really.

The Falcon Wagon will certainly dissapear in the not too distant future. Not sure were that will leave fleet sales, with the likes of Telstra currently under contract with Ford to supply their wagons. The higher running costs of the Terry may well leave them with no other option but to go back to Comodore wagons.

FNQracing · 06-01-2005, 06:03 PM

Quote:

Originally Posted by rodderz

Everyone that i've talked to about territories, love them. They are everywhere and they are selling strongly.

This year should be popular for them too...wonder if there will be a new terri model coming out...say later in the year?..... :Up_to_som

:

Ford really need to do a few things with Terry.

Hurry up the Turbo 6 version, not sure when its due, but should be soon. That wiill provide the model line with a "hero car" that will really be good for its image.

I also with they would do a V8 version. They really *should*.

XR Martin · 06-01-2005, 06:07 PM

I think Ford recently stated the Wagon will still go on in the next model as sales are still strong after the Territory's release.

FNQracing · 06-01-2005, 06:14 PM

Quote:

Originally Posted by XR6 Martin

I think Ford recently stated the Wagon will still go on in the next model as sales are still strong after the Territory's release.

I hope so, as I think there is still a good market for a good wagon. But, Ford should freshen it up with IRS and a complete rear end restyle. The current ones look hideous.

Dez · 06-01-2005, 06:16 PM

yeah wagons can look tough dumped on mad rims with tints etc...but the current and AU wagons struggle to look good...the rear window for 1 is weird

tickford2001 · 06-01-2005, 06:17 PM

this is great news, i would have thought december would be a quiet one, but it appears thats not so

how many damned territorys to you see on the road! they are everywhere! its great, and they look fantastic too

galaxy xr8 · 06-01-2005, 07:59 PM

It is good Ford Aus finished on a high for the yr, hopefully the momentum can still flow well into this yr.

SpoolMan · 06-01-2005, 08:30 PM

Ford Finished the year on a High and so did we with a new Forum..
good news for all..great results.

paul7v7 · 06-01-2005, 10:15 PM

good work by Ford. Congrats to all incl Geoff P who got it all started. Hopefully the momentum continues well into 2005.

GTP 320 · 06-01-2005, 10:38 PM

Great news for Ford and hopefully it will be even better in 2005.
Cheers John

Franky · 06-01-2005, 10:50 PM

The Focus is I believe the only confirmed 'updated model' from Ford. I believe in October there is a good chance FPV will release a right hand drive Mustang but it's not confirmed yet.

07-01-2005, 12:16 AM

Here are the actual figures:

Dec 04 / YTD 04 - Dec 03 / YTD 03

Ford
Ford Cougar 2 83
Ford Courier 4X2 256 2981 167 2521
Ford Courier 4X4 320 4096 290 3658
Ford Econovan Van 83 1181 76 1082
Ford Escape 231 3252 338 3238
Ford Explorer 59 891 95 1467
Ford F250 4X2 10 179 6 264
Ford F250 4X4 79 1567 89 1545
Ford F350 4X2 4 68 5 112
Ford F350 4X4 1 37 3 35
Ford Fairlane 97 2016 335 2389
Ford Falcon 5608 65384 6331 73220
Ford Falcon Ute 1694 20123 1697 20212
Ford Fiesta 481 3930
Ford Focus 1032 12565 1000 12502
Ford Laser 1 369
Ford LTD 16 174 10 146
Ford Territory 2184 13583
Ford Transit 193 2233 180 2196
Ford Transit Bus 33 396 5 263
Ford Transit C/C 55 513 32 510
TOTAL Ford 12436 135172 10662 126581

Holden
Holden Adventra 147 2500 61 78
Holden Astra 1657 24699 2161 26139
Holden Astra Convertible 174 1503 98 2470
Holden Barina 644 7349 186 4764
Holden Caprice 93 1011 93 1061
Holden Combo 36 1204 82 1188
Holden Commodore 6038 79170 6655 86553
Holden Cruze 249 2855 338 3371
Holden Frontera 137
Holden Jackaroo 186 128 1641
Holden Monaro 224 2656 158 2889
Holden Rodeo 4X2 1113 13128 690 10088
Holden Rodeo 4X4 975 10927 756 9138
Holden Statesman 277 3640 248 4363
Holden Utility 4X2 1917 20813 1855 17211
Holden Utility 4X4 112 1559
Holden Vectra (4 cyl) 162 1514 310 1423
Holden Vectra CDX 74 1982 251 1390
Holden Vectra V6 14
Holden Zafira 73 1331 102 1494
TOTAL Holden 13965 178027 14172 175412

Toyota
Toyota Avalon 377 5584 658 6064
Toyota Avensis 63 939 118 1253
Toyota Camry (4 cyl) 3027 26286 2353 25261
Toyota Camry V6 1463 14070 1062 13279
Toyota Celica 11 308 23 445
Toyota Coaster 23 399 20 319
Toyota Corolla 2793 39053 3037 36128
Toyota Dyna (2.5t) 11 1 12
Toyota Dyna (3.5t) 1 108 15 204
Toyota Dyna (7.5t) 1 5 4 18
Toyota Dyna 150 23 6 20
Toyota Echo 1649 17879 1336 16986
Toyota Hiace Bus 67 1148 128 1524
Toyota Hiace Van 358 5270 613 6407
Toyota Hilux 4X2 1000 13911 976 12292
Toyota Hilux 4X4 905 14166 1089 13591
Toyota Kluger 596 7655 686 1380
Toyota Landcruiser PU/CC 565 6773 547 5881
Toyota Landcruiser Wagon 1197 13917 1151 14425
Toyota MR2 7 84 12 161
Toyota Prado 1447 16758 1415 14639
Toyota Prius 133 1094 26 292
Toyota RAV4 1086 13220 1053 12026
Toyota Tarago 205 2930 182 2736
Toyota Townace 146 66 1027
TOTAL Toyota 16974 201737 16577 186370

Mitsubishi
Mitsubishi Canter 148 1727 171 1391
Mitsubishi Canter (7.5t) 2 80 4 45
Mitsubishi Challenger 70 1209 122 1590
Mitsubishi Colt 188 717
Mitsubishi Express 207 2434 179 2029
Mitsubishi F-Series (15t) 24 191 16 165
Mitsubishi Fighter (15t) 43 376 33 308
Mitsubishi Fighter (7.5t) 46 505 61 430
Mitsubishi Grandis 46 397
Mitsubishi Lancer 1275 13685 1490 17931
Mitsubishi Magna V6 1195 14250 1551 21541
Mitsubishi Mirage 6 2086 808 6661
Mitsubishi Nimbus 29 16 233
Mitsubishi Outlander 404 3328 223 3011
Mitsubishi Pajero 487 6984 667 7580
Mitsubishi Pajero iO 2 2 175
Mitsubishi Rosa Bus 61 418 34 260
Mitsubishi Starwagon 4x2 23 6 411
Mitsubishi Triton 4X2 242 3195 282 3433
Mitsubishi Triton 4X4 405 3613 255 3470
Mitsubishi Verada 215 1718 109 2125
TOTAL Mitsubishi 5064 56967 6029 72789

Thanks to strife for the details.

XR Martin · 07-01-2005, 12:25 AM

Falcon down 8000 from last year
Where have those buyers gone?
Hopefully the Territory isnt responsible..(or maybe fortuanatly as they would have bought Prados/Landcruisers?)

Commodore down a similar amount too...

07-01-2005, 01:03 AM

Total locally built and sold for 2004/ 2003

Ford 101280 95967 +5313
Holden 111313 112155 - 842
Toyota 45940 42604 +3336
Mitsubishi 15968 23666 -7698

Total local built and sold for December 04/ Dec 03

Ford 9757 8379 +1378
Holden 8808 8977 - 169
Toyota 4867 4073 + 794
Mitsubishi 1410 1660 - 250

Mitsubishi Aust. is looking very sad.
Also interesting to note without Territory Ford would also look ordinary. Despite what some people say about Territory being just another SUV, its importance is very obvious.

Dez · 07-01-2005, 02:35 AM

ford up. holden down...good to see

FNQracing · 07-01-2005, 09:54 AM

Quote:

Originally Posted by XR6 Martin

Falcon down 8000 from last year
Where have those buyers gone?
Hopefully the Territory isnt responsible..(or maybe fortuanatly as they would have bought Prados/Landcruisers?)

Commodore down a similar amount too...

I personally know of about 4 people who were in the market for a Falcon and decided on Terry instead.

This was inevitable. I predict, for as long as Terry is around (which will basicially be forever) Falcon sales will never reach their previous heights.

07-01-2005, 12:05 PM

If the trend continues Ford Aust should sell approx. 111000 locally built cars in 2005.

And I agree Territory is partially responsible for the decline in Falcon sales, but overall Territory is very good for Ford.

FNQracing · 07-01-2005, 12:48 PM

Quote:

Originally Posted by RATT

If the trend continues Ford Aust should sell approx. 111000 locally built cars in 2005.

And I agree Territory is partially responsible for the decline in Falcon sales, but overall Territory is very good for Ford.

For sure. I really don't think Ford cares whether people buy Falcs or Terry's. They are selling more locally produced vehichles which is a good thing.

The only downside I can see, is that perhaps, with declining Falcon sales, Ford may not invest as heavily in future Falcon models, thus handing the large sedan category to Holden on a platter.

07-01-2005, 12:51 PM

Or it could go this way: They simplify the model range and concentrate more on the models they leave which will include XR's. But it's still to early to say what will happen to Falcon.

FNQracing · 07-01-2005, 12:59 PM

Quote:

Originally Posted by RATT

Or it could go this way: They simplify the model range and concentrate more and the models they leave which will include XR's. But it's still to early to say what will happen to Falcon.

I wonder how long Australias love affiar with SUV's will last? Is it a passing fad? Personally, they don't appeal to me at all, but certainly I'm in the apparent minority.

my gt · 07-01-2005, 06:44 PM

thats exelent news i wonder how fpv are going for last year

RPO83 · 07-01-2005, 06:53 PM

Dec 04 Sales/04 YTD - Dec 03 Sales/03 YTD

Ford Escape
231 3252 338 3238
Ford Fairlane
97 2016 335 2389
Ford Falcon
5608 65384 6331 73220
Ford Falcon Ute
1694 20123 1697 20212
Ford Focus
1032 12565 1000 12502
Ford LTD
16 174 10 146

Holden Adventra
147 2500 61 78
Holden Astra
1657 24699 2161 26139
Holden Barina
844 7349 188 4764
Holden Caprice
93 1011 93 1061
Holden Commodore
6038 79170 6655 86553
Holden Jackaroo
0 186 128 1641
Holden Monaro
224 2656 158 2889
Holden Statesman
277 3640 248 4363
Holden Utility 4X2
1917 20813 1855 17211
Holden Utility 4X4
112 1559
Holden Vectra (4cyl)
162 1514 310 1423
Holden Vectra CDX
74 1982 251 1390

zetec · 07-01-2005, 07:27 PM

Ford sold more locally built vehicles that Holden in December by abour 500 units. So much for Holden being the Australian company. All that product sharing and niche marketing, Ford just sticks to one which outsells every Commodore variant combined (adventra/crewman/monaro etc) and profits hugely. So more cars, more money, better future!!!

Dez · 07-01-2005, 07:51 PM

all well and good, but it takes more than 1 month of outselling them.....gotta do it consistently

and they have the ability to produce more cars than ford can at the moment....